Brand
Identity
it’s more than just a logo
Let your brand's soul shine through purposeful design.
I help small businesses and startups visualize their projects and bring them to life. I believe that the key to great branding is storytelling and consistency. I use appropriate graphics, images, typefaces, layouts, and other elements to resonate with your target audience.
I see a design consultation as a lot like speed dating. I ask laser-focused questions to gain an insight into not just your business, but also yourself. Understanding your values, vision, and future goals creates a bigger picture of what you're about.
Deliverables
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Design Systems
• Brand mood board
• Master logo
• Secondary logos
• Submarks
• Font system
•Colour palettes
• Image direction
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Digital Applications
• Custom Icons
• Illustration
• Web graphics
• Instagram templates
• Price lists
• Annual reports
• Brand Strategy
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Print collateral
• Packaging design
• Collateral
• Stationary system
• Print Production
• Point of sales
A holistic approach can make your brand feel…
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holistic approach to brand identity ensures consistency across all touchpoints, creating a unified and cohesive brand experience for your audience.
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A holistic brand identity considers the emotional impact and resonance of your brand elements, enabling you to connect with your audience on a deeper level, fostering loyalty and trust.
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A holistic brand identity provides a framework that allows for flexibility and adaptation to different mediums, platforms, and evolving market trends, ensuring your brand remains relevant and adaptable.
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A holistic brand identity allows you to effectively tell your brand's story, conveying its history, values, and purpose, fostering a deeper connection with your audience.
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A holistic brand identity can also help you stay ahead of the competition by making your brand more agile and adaptable. When you're able to quickly change and adapt your brand to meet the changing needs of your customers, you'll be better positioned to succeed in the long run.
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Item description
The Process
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Discovery
Together we will delve deep to learn more about you, your business goals, and what your current challenges are .I'll gather some inspiration, research the competition, and analyze your target audience so you can fulfil your business goals
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Design
Inspiration, strategy, and research all merge together to produce a design that is not powerful, unique, and reflects your brand's mission. By the end of this phase, I'll present to you a few concepts where you'll be able to see how everything comes together.
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Refine
After selecting a concept, you might have some feedback regarding some of the details. During this time, we'll be working together to refine the chosen concept. I'll ask you to be specific on what's working for you, and what isn't. To fine tune it so that we are both proud of it.
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Deliver
As we head over to the finish line, I'll be setting up your files in the final file formats. If required by you , you will be sent a Brand Guidelines document that sets out how to use your new assets in the real world with the key dos and don'ts to main consistency.
Past Projects
“We had an excellent experience working with Oli, he brought fresh ideas to the table and worked closely with us during all stages of the design process.
Oli presented us with a number of different options, each with a unique creative flair, one of which suited us perfectly. The designs were thought of in a holistic way, suitable for a number of applications which is what we wanted. They work just as well on a pizza box, flag, t-shirt or sauce bottle.
We highly recommend Oli's services and you'll be thoroughly impressed with the output.”
Dev Sharma
Pizza Pals
FAQs
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The amount of time it takes to develop a brand identity system will vary depending on the scope of the project and the number of revisions. However, I typically complete brand identity projects within 4-6 weeks.
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Don't worry! I'm here to help you every step of the way. I'll work with you to develop a brand strategy and design that perfectly reflects your business and your values.
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I take a holistic approach to brand identity design. I believe that your brand identity should be more than just a logo and a few colours. It should be a reflection of your brand's core values, mission, and vision. I work closely with my clients to develop a deep understanding of their business and their goals, and I use this information to create a brand identity that is truly authentic and unique.
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My rates vary depending on the scope of the project. Please contact me for a custom quote here
