Illustration does more than add visuals—it tells a story, evokes emotion, and creates a strong sense of place. That’s something I’ve explored deeply in my S.O. Series, capturing Southampton’s landmarks in a way that reflects their history and atmosphere, not just their appearance.
For businesses, custom illustration offers more than just an image. It creates a connection—a moment, a memory, or a sense of belonging that resonates with people. Here’s how illustration can bring your business to life.
1. Capturing a Sense of Place
A business tied to a specific location—whether it’s a hotel, café, or local venue—can use illustration to emphasize that connection. Imagine walking into a boutique hotel and seeing an illustrated city skyline in every room, or sipping coffee in a café adorned with artwork of the medieval walls outside.
These illustrations don’t just decorate a space; they create identity and belonging. That’s why my work focuses on more than just buildings—it captures the stories, history, and atmosphere that make places meaningful. When businesses embrace that idea, they create environments that feel personal, welcoming, and rooted in their surroundings.
2. Bespoke Corporate and Client Gifts
A custom illustration makes for a thoughtful and lasting gift—far more personal than a branded notepad or a generic hamper. I’ve worked on bespoke illustrations for businesses wanting to thank clients, celebrate milestones, or reward employees.
For example, a company celebrating an anniversary could commission an illustration of its headquarters or a landmark tied to its history. A law firm might gift retiring partners a print of the city they’ve worked in for years. Unlike standard corporate gifts, an illustration is timeless—something people will want to keep and display, not tuck away in a drawer.
3. Marketing and Editorial Illustration
Illustration isn’t just for walls—it’s a powerful storytelling tool in marketing. Whether for social media, advertising, or editorial content, custom artwork helps a brand stand out.
Think about a business wanting to showcase its journey. A before-and-after illustration of a building restoration, a stylized timeline of company milestones, or an illustrated map highlighting a neighborhood’s growth—these are all ways to engage audiences visually and emotionally. My Southampton prints use that same approach, layering in small details that make each place unique. That same storytelling power can bring a brand’s history and identity to life.
4. Limited-Edition Prints and Merchandise
For businesses looking to create something special—whether as a promotional item or a product to sell—illustration adds exclusivity and collectability.
A brewery might commission an illustrated scene for a limited-run beer label. A venue could create a print celebrating its history to sell as merchandise. A festival might offer custom posters featuring the city it’s hosted in. These aren’t just marketing tools; they become keepsakes that people want to take home.
5. Illustrated Maps and Wayfinding
Maps don’t have to be purely functional. An illustrated map can be a visually engaging way to guide visitors while reinforcing a brand’s identity. Heritage sites, museums, and venues can use custom maps to highlight key areas in a way that feels inviting and memorable.
I’ve worked on prints that capture Southampton’s historic spots, and that same approach can transform a standard venue guide into something visually striking—something people might even want to frame rather than fold up and toss away.
Why Work With Me?
For me, illustration isn’t just about drawing—it’s about capturing the depth, history, and emotion tied to a place or a moment. Whether you want to enhance your space, connect with clients in a unique way, or create a marketing piece that truly stands out, I bring storytelling, attention to detail, and a deep understanding of place to every project.
If you want to create something distinctive for your business, let’s talk.
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