A couple of years ago I had the opportunity to work with Joe, who had grown a large crop of tomatoes and wanted to create a label and brand identity for them. He was offering punnets of these delicious tomatoes to people, and I must say, they were extremely tasty! For this project, I wanted to create something that had a modern feel while still incorporating traditional elements. I decided to use as an element an engraving to bridge the modern with the traditional. Joe was thrilled with his new brand identity, and I must say I was super pleased with not only the final result but being able to use a load in my cooking.